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How to Apply Machine Learning to Your Digital Marketing Strategy

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As a digital marketing expert, have you ever made a spreadsheet comprising the individual purchase history of all customers searching for a particular product in your category, the time of day they’re most expected to purchase, the kind of device they’re using when they purchased last, their location when they made that purchase, statistically calculated ad creative quality and numerous other proprietary Google data points; then utilized this information to manually modify each bid – in real time – for every single auction? If you have several hours and a very powerful laptop, you may be able to study all this data manually. Or you could utilize Google Adwords Smart Bidding, an application of machine learning which makes it thinkable for Google to set the right bid at auction-time immediately using all these data points and more. Along with the growth of Big Data, Machine Learning is perhaps the most groundbreaking technology to change the background of digital marketing...

How to Become a Data Scientist from Scratch

There's a substantial measure of interest seen in today’s professionals for becoming a data scientist. The good reasons for it being high competence, a higher degree of job satisfaction, high popularity and compensations, etc. A fast pursuit yields a lot of possible assets that could help you in becoming a successful data scientist - MOOCs, web journals, Quora answers to this exact inquiry, Master's projects, boot camps, books, self-coordinated educational modules, gatherings, articles and web recordings. Today, we will discuss how to become a successful data scientist from scratch to help you speed up your learning in the field of data science.   Who is a Data Scientist? A data scientist is somebody who collects and breaks down the clusters and enormous amounts of data stored in different forms, with the objective of attaining a conclusion or finding some answers or patterns. They do this with the help of a wide range of approaches. Academic Qualifications R...

The roadmap to a career in Data Science

Data science is an umbrella term for all the related to data – data analytics, data mining, big data, machine learning, and others. Data science comprises not only draws trends and insights from the data collected over a certain period of time but also generates intelligent systems and develops prototypes, predictive models, and algorithms. Data analytics is the procedure of inspecting data, discovering problem areas, making hypotheses, creating insights from the data, and eventually providing solutions for the advancement of the product.  Let’s find out below what skills do you need to become a data scientist: 1. Programming languages – To kick-start your journey in the field of data science, you need to have a good knowledge of these  three programming languages – Python, Java, or R. a. Java: It is a general purpose, high performance, compiled language which makes it apt for writing complicated machine learning algorithms. It lets data science approaches to ...

4 Reasons to Attend a Short-Duration Data Science Bootcamp

Data literacy is a critical but rare attribute to have for any present-day business. When planning to pursue training courses and in-person programs for data science, you may observe a common restraint: time. Pick a data science training bootcamp, which usually lasts for 8 to 12 weeks. Long-term degree programs are ideal for those aspiring to become full-time data scientists, but for those seeking instant application of data science, weeks or months of instruction is enough. Short-duration bootcamps can summarize important theories, tools and techniques related to data science into a fraction of the training time. Here are 4 reasons why you should go for data science bootcamps:   1. Escape the plight of the full-time worker No matter how good your employer is, only a few bosses will let their employees to take a whole quarter off for training. The shorter the program is, the easier it fits into your present work schedule. Any good trainer can cover the important the...

Data Scientists: What They Do and How to Become One

We are surrounded by huge amounts of data Technological advancements, rapid expansion of IoT and spread of internet has ensured that we are literally surrounded by tons of data. Also, state of the art technology has made it extremely convenient for us to store this massive amount of data. Storage of data, however, is the easy part. The real job is to manipulate this data to gain meaningful information and valuable insights from it. Organizations need someone to analyze it in order to help make better, data-driven decisions in real quick time. This is where the importance or relevance of data scientists come into play. There is a huge demand for data scientists with organizations more than willing to pay huge salaries to get them on board. However, the demand is much more than the supply , which means that organizations are desperately looking for top quality data scientists with knowledge and skills to make a difference.   With high paying job opportunities at every turn...

Role of Data Science in Cyber Security

Modern data science, in its most fundamental form, is all about studying, processing, and extracting valuable insights from a set of information. Though the word and process have been around for several decades, it was primarily a subset of computer science. Today, it has developed into an independent field and hence, those interested can study and major in it. It is a vast and ever-changing field of study with plenty of promising career opportunities and a great many real-world applications, especially in business. One modern application of data science includes cyber security. It may sound strange to study data science with the hopes of improving cyber security, but in reality, it makes a lot of sense, and here’s why. Relationship between Big Data and Cyber Security With the application of data analytics and several machine learning tools, an organization can conduct thorough analysis of the information it collects. Professionals can examine data closely to reveal trends...

What is a data scientist and how do I become one?

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The emergence of big data, a term that is generally used to describe large sets of data so voluminous, disparate and volatile that traditional data processing applications aren’t able to manage them – has created a demand for skilled data science professionals who can mine and interpret the voluminous data sets to help enterprises take more informed decisions.   If reports are to be believed, the next few years seem promising for data scientists, as Britain is anticipated to roll out an average of 56,000 big data jobs every year until 2020 in response to the shortage of data scientists. With a big data talent shortage in the market, large business organizations are ready to pay handsomely to hire the right talent with the right skillsets. Today, many data scientists command six figure salaries. According to the reports of McKinsey & Company, there will be around 140,000–190,000 data science job openings in the United States that will remain unfulfilled by 2018. ...