Big Data Analytics offer Organizations Competitive Edge in the Marketplace

Big Data as the name suggests involve examining and interpreting huge amount of data to drive meaningful insights and patterns which in turn could help organizations make intelligent business decisions in real quick time. The concept of Big Data is not new; it has been there for many years. Before the advent of complex software systems that could help organizations uncover hidden trends, insights, patterns and correlations, business organizations applied analytics on the data they had gathered to ease their decision making processes. With technological advancements and advent of advanced computing, organizations discovered new ways of analysing data that significantly reduced the analytics time and offered more agility at a reduced cost. In this article we shed some light on a few examples of how big organizations are leveraging the power of Big Data analytics to gain competitive advantage in the marketplace. Big Data in acquisition and retention of customers No b...